Moonbot was approached by CAA Marketing to do a campaign for Chipotle Mexican Grill. "The Numberlys" already has racked up numerous awards.Īt about the same time, a work-for-hire opportunity arose that allowed the team to flex its creativity in collaboration with a client. Instead of a typical horizontal orientation, it's done with a vertical format to boost the oppressive feeling of being surrounded by tall buildings. Describing it as the 1927 science fiction film "Metropolis" for kids, the black-and-white animated short film depicts a dystopian world where they only have numbers, no alphabet. They jumped into "The Numberlys," which Joyce says appears to be fairly mainstream until you really take a look at it. In typical Moonbot fashion, something unconventional. It would be easy to be led astray by shiny objects and budgets," said lead artist Joe Bluhm. We know what we want, we know how we work, we know that works, let's continue that path. "I remember Bill and Brandon calling us up early on and saying no matter what happens we want to remember what we were doing and keep doing that. Joyce and Oldenburg were quick to convey that to rest of the 'Bots. "And because we didn't want to have that sophomore slump, because we had raised this bar, we knew that we couldn't do anything that didn't seem like it was not going to achieve that," Joyce continued. How are we going to jump over this now, how are we going to keep jumping over this? Or if we're not going to jump over it, there's always that sophomore slump people talk about so let's just get that out of the way as quickly as possible." And now what? You can embrace the fear, but there is a moment where you're like, we've set a bar now. "Winning the Oscar was bittersweet," Oldenburg said, "in the sense of it's like you're planning your whole life for this big event and then - you did it. Morris Lessmore," besting such studio giants as Pixar. They'll announce the major awards and we won't be in that, so we have to wait for them to post them and we'll be refreshing, refreshing, refreshing, and then it's going to be up on the screen and, if it's like last time, I lost the ability to read and I started hearing people screaming and they sounded happy so I assumed that we were on there."Īnd the party continued when the fledgling studio brought the Oscar home to Shreveport for "The Fantastic Flying Books of Mr. "As we did last time, we'll all gather here with breakfast and sweaty palms. "There was a disturbance in the force as we let out primal joy screams."Ībout two months ago, Moonbot Studios learned it was on this year's short list for an Academy Award nomination in the best animated short film category for "The Numberlys." Films that make the final cut are revealed this morning. "There were seismic readings, we were told, as far as the Rockies," joked Moonbot co-founder William Joyce when asked about the team's response to their 2012 nomination. It could just be the folks over at Moonbot Studios celebrating their second Oscar nomination. If the ground trembles early this morning, don't confuse it with the earthquakes the Dallas area has been experiencing lately.
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